Bari Weiss' CBS Ratings Wipeout

[edbermac]

Six months into Bari Weiss’ overhaul of CBS News, new ratings data obtained by Status shows its flagship programs are shedding viewers at an alarming rate, collapsing to historic lows and accelerating the network’s decline.

When Bari Weiss took the reins of CBS News in October, her message was clear: that the public had lost trust in the network and that major change was needed to win viewers back and return it to its glory days. But through a series of actions over her turbulent six-month tenure as editor in chief, it appears the proud anti-woke warrior has instead helped destroy that trust—something that is now laid bare in the network’s rapidly shrinking ratings. Indeed, new ratings data obtained by Status isn’t just bad for Weiss. It is catastrophic.

With the first quarter set to wrap at week’s end, Weiss’ relaunched “CBS Evening News” with Tony Dokoupil is on track for its lowest-rated first quarter of the 21st century in both total viewers and the advertiser-coveted 25-54 demographic, according to preliminary Nielsen ratings obtained by Status. But that’s not the only ugly data point Weiss will have to answer for. According to the data obtained by Status, “CBS Mornings” is pacing toward its lowest-rated quarter on record in both total audience and the key demo.

Together, the numbers tell a story Weiss will have a hard time spinning. Under the 41-year-old’s watch, the network’s two flagship daily news programs are seeing their audiences collapse. It’s a remarkable feat, given the unrelenting torrent of headlines emerging from Washington and—now thanks to a war—across the world. In fact, the numbers from CBS News are an anomaly in the current television news landscape, where ABC News and NBC News, are both set to post year-over-year gains in total audience in both the mornings and evenings.

https://www.status.news/p/cbs-news-ratings-decline-bari-weiss?gift_content=ff161619-c3fd-4431-9e4e-96ac3d177fa9

Edward R Murrow and Walter Cronkite are spinning in their graves.

[efhmc]

1. Curious, didn't we have enough right wing liars on the air already?

[Skittles]

3. that is exactly right

I have DU as an oasis from rightwing garbage and VERY FEW other outlets - so yes it is very apparent when one of them starts bending the knee

[regnaD kciN]

8. Apparently not...

…because we’re about to have CNN follow the same path.

[Mister Ed]

12. That's exactly her problem. People who want Fox will simply watch Fox.

There wasn't some huge untapped audience out there just waiting for Fox II.

[hlthe2b]

2. They've been all but cursed after they shit-canned Dan Rather imo.

60 Minutes has tried over the years to lend some credibility, but the rest of the "so-called" news hasn't been more than passable for years and is now nothing more than BS propaganda--and boring at that.

[Torchlight]

4. She's doing to CBS what Mr. trump's doing to the nation

exploiting it for profit at the expense of an economy continuing its descent into 2nd world territory, and after all is said and done will simply run off with their filthy lucre.

[AStern]

5. I like how she claims to know how news is changing but can't figure out how to get people to not change the channel

nt

[chouchou]

6. I don't even watch the CBS Prime-Time. Just because...

....in the honor of the truly News-people of the past.

[dem4decades]

7. Her goal isn't viewers, it's lies. She has met her bosses expectations. She will be given a raise.

[DBoon]

9. Destroying a formerly renouned news network is the entire purpose

The new owners don't care about profit - to these billionaires the cost of CBS is pocket change.

They want to destroy a formerly credible news network and in the process make TV news less credible overall.

[617Blue]

10. I don't think Weiss or her paymasters actually care about ratings or viewership

CBS news exists to normalize and "both sides" Trump / GOP authoritarian behavior. The Ellison's much more interested in pushing right wing propaganda and currying favor with Tramp.

[modrepub]

13. Publicly Traded Company

If I've got the stock ticker correct (PSKY), the stock is below $10/share, with a 50% drop I'm 6 months. I think that's pretty hard to take even for a billionaire. At some point, institutional investors who own the stock are going to speak up at public board meetings.

[paleotn]

16. But it seems few are actually watching the bullshit-lollapalooza that is SeeBS.

[underpants]

11. They bailed on all their radio news too

Completely dropping it.

[Bluetus]

14. It gives me great pleasure to see Larry Ellison losing money on this deal.

[paleotn]

15. Poor Bari. The Jews for Shitler cofounder is sad.

[SergeStorms]

17. What a shame.

I'm sure they'll bend over backwards giving her numerous chances, though. They wouldn't want to appear realistic, or anything like that.

[Initech]

18. Bari Weiss was installed to destroy CBS News.

Because we can't have nice things while the fucking asshole and the thug regime are in charge.